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David and Robert Trone, owners of Total Wine & More, lead a knowledgeable team focused on executing Total Wine & More’s goal of providing an excellent selection of wines from around the world at the lowest price possible.
David Trone | Owner
David has been involved in the beer retail business since 1984 and the wine and spirits business since 1991, when he and his brother Robert opened two wine retail stores in Delaware. Over the years, the brothers added a greater selection of fine wine, spirits and beers and expanded into many other states. Total Wine & More is the largest independent alcoholic beverage retailer in the country. David oversees Marketing, Purchasing, e-Commerce, Government and Community Affairs, Finance and IT. He and Robert have traveled throughout the world working with producers to bring Total Wine & More the best selection at the lowest prices. David graduated magna cum laude, Phi Beta Kappa with a bachelor’s degree from Furman University, and a Master of Business Administration from the Wharton School at the University of Pennsylvania.
Robert Trone | Owner
Robert and his brother David own and operate America's largest independent fine wine retailer. Robert has been involved in the alcoholic beverage business since 1982, when he worked in beer business in Pennsylvania. Robert’s focus is Store Operations, Supply Chain, Market Management, Human Resources, Store Construction & Design and Real Estate. Although their work is very different, their goals are very much the same: to provide consumers with the highest-quality wines at the lowest cost, the best selection of wine possible from all regions of the world at all price points and expert staff who can assist them. Robert earned his bachelor's degree from the Wharton School of the University of Pennsylvania in 1981 and his Juris doctor degree from the University of Pennsylvania in 1991.
Roger Wright | Executive Vice President, Strategic Development
Roger joined Total Wine & More in January 2010, bringing with him over 30 years of experience in the retail development industry. Most recently, Roger was the Managing Director of Retail Development at Faison, a private retail development company. Prior to Faison, Roger was in charge of real estate and development activities for Giant Food of Landover, Maryland, Genuardi's Family Markets and Hechinger Stores. At Total Wine & More, Roger's role is to oversee all store development activities. Roger earned a bachelor’s degree in engineering from Tufts University and master’s degree in urban planning from New York University.
Mark Powell | Executive Vice President, Store Operations
Mark joined Total Wine & More in March 2010 and has over 30 years of retail operations and distribution experience. Previously, Mark was Senior Vice President of Operations, Asset Management and Loss Prevention for Bloomingdale’s. At one point, he was the Vice President of Operations for the chain's flagship 59th Street location in New York City. Mark began his career with Bloomingdale's and moved progressively forward in the stores and distribution centers, working his way up the operations career ladder. At Total Wine & More, Mark has full responsibility for the retail stores, store support and loss prevention practices of the company. Mark obtained his bachelor’s degree from Queens College in New York.
Bill Baumann | Chief Information Officer
Bill joined Total Wine with more than 15 years of CIO/CTO leadership experience from well-known retailers including Recreational Equipment Inc., the $2 billion omnichannel outdoor retailer, and West Marine, an international 288-store water life retail chain. In his role as REI's Head of Information Technology and SVP, Bill's team was responsible for delivering Store Inventory Visibility and Mobile Point of Sale, implementing SAP ERP and forming REI’s Business Intelligence Competency Center. Most recently, Bill has been managing multiple Hybris Ecommerce launches and PCI compliance efforts and developing innovative handheld technologies to better serve the healthcare industry. As CIO at Total Wine, Bill will lead the IT strategic planning process to prioritize and achieve business goals by fostering innovation and coordinating the evaluation, deployment and management of our IT systems. Bill has an MBA from Saint Mary’s College of California and his BS from New Hampshire College.
Tom Haubenstricker | Chief Financial Officer
Tom joined Total Wine & More as of February, 2015. Tom comes to Total Wine & More from the Zale Corporation, a national chain of specialty retail stores where he served as the Chief Financial Officer, until December of 2014. In this role, he led Business Planning, Operational Finance, Controller, Tax, Treasury, IR and Risk Management organizations. In addition he was part of the Executive Committee and played a key role working with the Board of Directors in determining the company’s business strategy. Prior to Zale, he served as a Managing Director with Turnberry Consulting Services where he designed and implemented new business development frameworks for retail expansion and online strategies and provided profitability assessments for key product categories and improved product pricing strategies. Tom started his career with EDS where he had progressive assignments within the leadership ranks and played a key role in the company’s growth strategy. Notable positions while at EDS included VP of Strategy and Business Development, CFO of European Operations and Senior Vice President of EDS Finance. Tom has a BA in Business Administration from Central Michigan University.
Kevin Lewis | Chief Marketing Officer
Kevin joined Total Wine & More in July 2013. In this position, Kevin will be responsible for leading all marketing capabilities. He will drive brand awareness through strategic marketing, marketing communications, advertising and creative, digital marketing, market research customer relationship management and other consumer initiatives. Kevin comes to us from Blockbuster, where as CMO and SVP he was responsible for multichannel marketing, product development, social media, membership and ecommerce activities. He also led Blockbuster’s by-mail business and its nation-wide network of operations centers. Kevin had previously served as SVP of Digital Entertainment at Blockbuster. Before joining Blockbuster, Kevin was a member of the executive committee and Chief of Strategy and new Business for Philips Consumer Lifestyle, a $20 billion division of Royal Philips Electronics. Earlier in his career, he held multiple leadership positions during a ten-year global career at the Boston Consulting Group. Kevin holds a Bachelor’s degree in international relations from Stanford University and an MBA with distinction from INSEAD in Fontainebleau, France.
Jay Clarke | Senior Vice President, Supply Chain
Jay joined Total Wine & More in January of 2012. He comes to us from Coty, a $4 billion company where he served as the Vice-President of Extended Supply Chain. Jay brings with him over 30 years of executive experience in the retail and consumer package goods industries. Previously, he held supply chain leadership positions with several large retail chains such as Toys-R-Us, OfficeMax, Edison Brothers Stores and Fay’s Drugs. At Total Wine & More, Jay’s responsibilities will include the Supply Chain Solutions, Market Management and Supply Chain departments. Jay received a B.A. in Economics and Business Management from the State University of New York and a Master of Business Administration degree from Syracuse University.
John Jordan | Senior Vice President & Chief Customer Officer
John joined Total Wine & More in 2010 with a wealth of experience helping organizations provide superior front-line customer care. He brings proven management and success in the fields of Customer Relationship Management, Direct Marketing, Corporate Communications, and Business Process Outsourcing. Starting in 1983, as founder, CEO and President of Telephone Access, Inc. (TelAc) , John executed many groundbreaking direct marketing and customer support campaigns for clients including MCI, Sprint, American Express, JCB, GM, Allstate and MetLife. John later founded International Market Access, Ltd., where he built and launched four customer care facilities in four countries, and most recently, John has been a senior consultant and advisor to Morrow & Co. John received a B.A. in Economics and Political Science from the University of Maryland.
Steve Olsen | Senior Vice President, General Merchandise Manager
Steve joined Total Wine & More in April, 2013. He comes to us from Orchard Supply Hardware, a regional home improvement retailer in California, where he started as Senior Vice President/GMM, Merchandising and was promoted to Senior Vice President, Supply Chain, Information Technology and Chief Strategy Officer. From 2004 to May 2010, Steve served as Vice President of Merchandising at Office Depot, Inc., a global supplier of office products and services. There he was responsible for strategy, financial planning, product selection, promotional planning and vendor relationships for the Supplies Division across retail, catalog, online and contract channels. Steve’s background also includes more than eight years at Accenture, where he specialized in the retail industry, working on a number of strategic assignments, including global management consulting and strategic initiatives. Steve has been a featured speaker at numerous industry leadership conferences and holds a Bachelor of Arts with a concentration in History and Business Management from Brown University in Providence, RI.
Brandy Sanders | Senior Vice President, Human Resources
Brandy joined Total Wine & More from Claire’s Inc., a leading retailer of jewelry, cosmetics, hair products and accessories for young girls and women. Most recently, Brandy held the position of Global Vice President, Human Resources, responsible for 3,000 stores and 18,000 team members. During her time at Claire's, she introduced a global performance management process, created a talent acquisition function and redesigned the selection tools to align to Claire's customer profile. At US Foods, Brandy led a 100-person staff supporting more than 23,000 employees, defining and implementing Human Resource strategies to support and drive results within the field organization. Having worked for Home Depot, Gap Inc. and Marriott Hotels as well, Brandy brings a wealth of operations and human resources knowledge. She has extensive experience in strategy, performance improvement, talent development, succession planning, organization design/effectiveness, associate relations and Global HRIS/ HR Operations. Brandy has a BA with honors from the University of South Alabama and an MBA from the University of New Mexico.
Bridgett Zeterberg | Senior Vice President, General Counsel
Bridgett joined Total Wine & More in October 2014 from Zale Corporation, a national chain of specialty jewelry retail stores. She manages all outside legal counsel and is responsible for all legal matters including litigation management, investigations, compliance and regulatory policy matters. Formerly Zale’s Senior Vice President, General Counsel and Corporate Secretary, Bridgett managed the legal department and provided advice and counsel to the executive leadership team and the Board of Directors. Prior to Zale, Bridgett worked for Accor North America, Inc. where she was Vice President, Human Resources and Training for the Motel 6/Studio 6 Brands. Prior to her time in human resources, she served as Vice President, Assistant General Counsel for all of Accor North America. Bridgett holds a bachelor’s degree from the University of California, San Diego and a Juris Doctorate from the University of San Diego where she graduated Magna Cum Laude.
Eli Aguilera | Vice President, Spirits
Eli joined Total Wine & More in 2014 to lead the company’s Spirits Buying Team. Eli brings a strong background in brand strategy, product development, assortment management, and integrated marketing to the Merchandising team. Previously, Eli led Anheuser-Busch’s craft beer portfolio and was responsible for twelve craft brands, M&A strategy, and led two Super Bowl ads for Budweiser. Prior to Anheuser-Busch, he served as a brand manager at Procter & Gamble and as a store manager at Wal-Mart and Mervyn’s. Eli holds a bachelor’s degree from the University of Texas at El Paso and an MBA from Georgetown University.
Phillip Armstrong | Vice President, Real Estate
Prior to joining the Total Wine & More team in March of 2007, Phillip served as the Vice President of Real Estate for BJ's Wholesale Club. He has also worked for Thompson Associates, a research and consulting firm specializing in retail real estate research and strategy, spent five years as Vice President of Development for Krispy Kreme Doughnut Corporation, and worked for Price Waterhouse in their retail consulting group. Phillip holds a bachelor’s degree from Aquinas College and a master’s degree from the University of Cincinnati.
Jeff Bartlett | Vice President, Marketing & Advertising
Jeff is the Vice President of Marketing at Total Wine & More. Jeff joined the team in the fall of 2005. Jeff brings a unique breadth of experience encompassing all areas of advertising and marketing. He is responsible for developing the company's brand and growth strategy. Jeff came to Total Wine & More with more than 15 years of marketing experience, having worked with companies such as Crown Books, Hechinger Stores, Woodward & Lothrop and, most recently, The Home Depot. Jeff is a graduate from the College of William and Mary in Virginia.
Edward Cooper | Vice President, Public Affairs & Community Relations
Ed joined Total Wine & More in 2011, bringing with him over twenty-five years of experience in corporate public affairs. He is responsible for the company’s communications and public relations, government affairs and community relations functions. Previously, Ed served as president of Highland Stone Associates providing integrated public affairs consulting services to Fortune 500 companies. Earlier, he served as vice president of The Hawthorn Group, directed the public outreach efforts of the National Association of Home Builders and the National Rural Electric Cooperative Association and served as a top professional staff member in the U.S. Senate. Ed holds a B.A. from Hobart College and an M.A. from Case Western Reserve University. He is a member of the Board of Trustees of Hobart and William Smith Colleges and serves on the boards of several local and national non-profits.
Joe Dell’Orfano | Vice President, Retail & Shared Services in the Information Technology Department
Joe joined the Total Wine & More team from Recreational Equipment Inc. (REI), where he most recently was the Divisional Vice President, Planning and Operations. In this role Joe led IT strategy and planning, with responsibility for Infrastructure and Operations management, Enterprise Architecture, Business Analysis and PMO Practices. In 14 years at Safeco Corp., a property and casualty insurance company in Seattle, Joe’s tenure included director-level positions over Application Development and Enterprise Strategy & Architecture practices. At Total Wine, Joe manages our application portfolio of custom-developed ERP and Store, Corporate and Marketing systems. Joe holds a BA from California State University, Fullerton and an MBA from the University of Washington.
Melissa Devore | Vice President, Wine Buying
Melissa joined the Total Wine & More team in 2006 after obtaining her MBA in Marketing and International Business at The George Washington University. Prior to joining Total Wine & More, she worked for Verizon Communications and Accenture. During her MBA education, Melissa pursued her interest in the wine industry, studying with a winery in Chile and working with a wine importer in the U.S. Melissa’s role at Total Wine & More includes overseeing both the domestic and import wine buying team. These teams are responsible for delivering our world-class wine assortment to our customers, driving sales of the wine portfolio, and managing our key supplier relationships. Melissa obtained her B.S. in Chemical Engineering from Rice University and is WSET Intermediate Level Certified.
Mike Hanlon | Vice President, Accounting
Mike joined Total Wine & More in 2008 and was named Vice President of Accounting in 2010. He has over 25 years of experience in accounting and finance, starting with several years at the international accounting firm KPMG Peat Marwick. Mike then held financial management roles in the retail and consumer products field, including Duron, Murry's, Alpharma, Cleo and Hair Cuttery, along the way expanding his experience in treasury, taxes, risk and loss prevention and information technology. Mike earned his bachelor’s degree in accounting and his Master’s of Business Administration in Finance at the University of Maryland. He is a C.P.A.
Sumeet Mittal | Vice President of Design, Construction & Facilities Management
Sumeet joined Total Wine bringing experience in large retail, hospitality, institutional and commercial sectors, both nationally and internationally. At Earls Restaurants, in Vancouver, Canada, he was Vice President of Store Development (Construction & Facilities). Previously, he served as Sr. Director of Properties Development at Best Buy, Inc. and Director of International Flagship Stores with Abercrombie & Fitch. Sumeet spent several years at Gap, Inc. in progressive roles, ultimately as Director of Central Region for Corporate Architecture & Construction. Early in his career, he was an urban designer in Vancouver, which gave him international experience working for a long list of clients. Sumeet graduated from the School of Planning and Architecture in New Delhi, India, as a Bachelor of Architecture. He also holds a Master of Architecture degree from the University of Manitoba, in Winnipeg, Canada.
Rob O'Connell | Vice President, Sales & Service
Rob joined the Total Wine & More team in 2008, bringing extensive leadership experience in both field operations and corporate store support positions. Rob graduated from Providence College and has almost 25 years of retail experience with Toys R Us and Linens N Things. Over the years he has had various roles in store communications, loss prevention, regional operations, and store operations. Rob's role at Total Wine & More includes driving our key metrics of top line sales, expense control and margin targets.
Paul Piho | Vice President, New Markets
Paul has worked with David and Robert Trone since earning his Master of Business Administration degree from Northwestern University in 1985. Starting with the first stores in Delaware, Paul has been intimately involved with the planning and opening of all the Total Wine & More stores. Looking forward, Paul is excited about expanding our unique wine retailing concept to wine consumers in new markets.
Josh Rider | Vice President, Strategic Pricing
Josh joined Total Wine & More from A.T. Kearney, bringing a strong background in revenue management, strategic pricing, competitive assessment, financial analysis and strategic planning to our Merchandising team. At A.T. Kearney, Josh was a Principal in their Management Consulting, Consumer Industries and Retail Practice, leading many engagements for Retail and Consumer Packaged Goods companies around strategy, pricing, markdown management and profit improvement. Josh has an MBA (Strategy, Finance, and Analytical Consulting) from the Kellogg School of Management and his BBA (Marketing, Entrepreneurship) from Emory University.
Travis Smith | Vice President of Market Management
Travis has been with Total Wine since 2003, holding progressively more responsible roles as our fast-growing company has expanded. Some early contributions include the documentation of Policy and Procedures, development of a Gift Card program and various procurement projects. Travis was instrumental in developing wholesaler set-up and market analysis in Florida as a brand new market, which led to the establishment of the Market Management Team. Under Travis’ direct management, this team has grown to take on responsibility for National Brand product replenishment, vendor management, category management, retail pricing and systems development for at least 12 states. Before joining Total Wine, Travis was with the EXPO division of Home Depot. He worked for Target in their field organization and was part of the team that introduced Target to the Washington, D.C. area. He spent four years with Domino Sugar in a Regional Sales capacity. Travis has a Bachelor’s degree from Duke University and an MBA from Tulane University.
John A. Velke III | Vice President, Loss Prevention
John is a 30+ year veteran of retail loss prevention. He served as a Vice President of Loss Prevention and Safety at Lord & Taylor, Fred Meyer and at Saks, Inc., before joining Total Wine & More. His loss prevention credentials include a bachelor’s degree in criminal justice, appointment by the Governor of Oregon to The Board of Public Standards and Training and service on the National Retail Federation's Loss Prevention Advisory Council. He has guest lectured at several colleges and universities, written many magazine articles and is the author of a historical nonfiction book about private security.
Angela Weber | Vice President, Promotions, Pricing and Merchandising Solutions
Angela joined Total Wine & More in 2006, bringing with her 10 years of department store purchasing and merchandising experience at May Department Stores. Angela’s responsibilities including developing advertising product selection, inventory management for promotions, in store merchandising, determining product retails, assessing the competitive landscape and driving sales and gross margin. Angela graduated from the University of Pittsburgh with a degree in Economics.
Sandra Clemens | Regional Vice President, Operations
Sandra joined the Total Wine & More in October 2008 as a Regional Vice President of Operations. Previously, she spent several years as the Division President for U.S. Foodservices and as a Director of Center Operations for Toys R Us. She is a graduate of the University of Wisconsin and has her Green Belt Six Sigma certification from Villanova.
Jim Weiland | Regional Vice President, Operations
Jim joined Total Wine & More in January 2008 as a Regional Vice President of Operations. Jim comes to us from Office Depot and has been in leadership positions in retail for over 20 years. At Office Depot, Jim was a Regional Vice President responsible for over 125 locations in eight states and five Canadian provinces. Jim earned his bachelor’s degree in business management from the University of South Dakota.
Lloyd Wrisley | Regional Vice President, Operations
Lloyd joined the company in January 2008 as a Regional Vice President of Operations. Lloyd brings over 20 years of retail experience, mostly in the supermarket industry, where he was the Regional Director of Operations for Food Lion. At Food Lion, Lloyd oversaw 160 locations in six states. Lloyd earned his bachelor’s degree from Strayer University in Richmond, Virginia.