Lager beers account for larger worldwide annual liquid volume consumption than ales, due primarily to the popularity and ubiquity of crisp, pale lagers produced in every brewing country around the globe.
Easy-drinking pale lager is also the beer associated by most with the term “lager,” with visions of this ice cold yellow-gold liquid planted firmly in people’s consciousness through television and print advertising.
Lager represents some of the most approachable, easy-drinking beer styles in the universe of beer, which contributes to its consumption edge over ale, despite the fact that ale styles are more numerous and were first consumed thousands of years before lagering/cold-aging took hold.
While multiple styles of lager that originated in Europe centuries ago constitute the majority of those brewed throughout the world today, popular styles born in the United States and Asia continue to add variety to the many classic European (Old World) lagers.
So many more lagers await discovery from adventuresome drinkers in styles that cover the color spectrum from amber, red and brown and all the way to virtually black, and they offer flavors and mouth-feel from biscuity-crisp and hoppy to chocolaty-smooth and malty.