Since we first opened our doors in 1991, Total Wine & More has been committed to supporting the communities in which we work and live. We strive to be a responsible corporate citizen and make a difference in each of the communities we serve.
We support our local communities by making in-kind donations to the organizations our customers support. Over the past two decades, Total Wine & More has proudly supported local, regional and national charitable organizations with more than $100 million in in-kind and monetary donations. In 2018 alone, Total Wine & More donated over $9,000,000 to 13,000+ organizations across 23 states, helping those organizations raise over $76 million for their worthy cause.
We rolled out our Points with a Purpose program to thank customers and give back to our communities. From August 3 through September 13, 2020, customers collected 5x the points on every purchase of Winery and Spirits Direct products—and we donated $1 to a local charity for every $1 of bonus points earned.
The response and the results were outstanding—we donated over $2 million to local charities across the country!