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Yeti. Built for the wild.

This is YETI

Long days fishing and hunting in the Texas heat had brothers Roy and Ryan Seiders in search of a cooler that could stand up to the demands of serious outdoor pursuits. But since what they needed didn’t exist, they decided to create their own. Through tireless innovation, YETI now offers a range of superior outdoor products, from hard coolers to rugged cargo and insulated drinkware, all of which are over-engineered to perform in the most extreme and demanding conditions. This is what makes YETI Built for the Wild.

Superior Thermal Retention

YETI's hard and soft coolers and drinkware set the standard in thermal retention so you can keep goods fresh in the sweltering sun, and coffee hot on frigid mornings.

Rugged & Reliable

YETI over-engineers its products and put them through rigorous testing to ensure the most reliable, rugged gear out there.


YETI gear is designed to be simple and versatile so you can use the same bottle, cooler, or cargo box at camp, on the water, or on a mountain, in any weather, and all seasons.

YETI Products

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Keep your cool

No matter which way the wind blows, Yeti keeps your beer cold and your coffee hot.


Yeti Drinkware are built tough and are over-engineered to keep your cold drinks cold and hot drinks hot. They’re available in different shapes, sizes and colors so there’s something for everyone.


Tundra Hard Coolers and Hopper Soft Coolers are perfect for any adventure. They’re leak proof and keep ice for days, these coolers are ideal for beachgoers and serious anglers, alike.


From backpacks and tote bags to clothing and pet accessories, Yeti has a range of accessories for every part of your life.