This is YETI
Long days fishing and hunting in the Texas heat had brothers Roy and Ryan Seiders in search of a cooler that could stand up to the demands of serious outdoor pursuits. But since what they needed didn’t exist, they decided to create their own. Through tireless innovation, YETI now offers a range of superior outdoor products, from hard coolers to rugged cargo and insulated drinkware, all of which are over-engineered to perform in the most extreme and demanding conditions. This is what makes YETI Built for the Wild.