Exclusive to our Grand Reserve Members!

We are pleased to announce your opportunity for a chance to be randomly selected to buy one of the world’s most sought-after beer items.

How it Works

Steps to Sign Up

You’ll receive one additional entry for every reward point collected through September 8, 2025!

1. Sign In
Exclusive for Grand Reserve members.
Sign Up
2. Make Your Selections
Opt-In if you would like an opportunity to be selected to purchase a bottle.
3. Keep Collecting Points
The more rewards points you collect, the more likely you are to be selected!
4. Results in November!
Stay tuned to your email and Rewards account in November for the results!

Have More Questions?

Your Opportunity to Buy

Priority Access to Samuel Adams Utopias

Samuel Adams Utopias^® 2025 is a blend of multiple batches of our extreme beers aged for many years. We’ve always aged Utopias in charred Whiskey barrels — some of which are up to 3 decades old — but this year we’ve added new barrels for an even more distinct flavor. The 2025 Utopias introduces Irish Whiskey, Amarone and White Port barrels to our aging process, alongside our traditional Ruby Port, Carcavelos, Cognac, and most recently Scotch casks. This unique blend continues to evolve the flavor of Utopias, defying the status quo. From our earliest extreme brews, we set cracking that 30% ABV barrier as a lofty goal, and this year, we did it! Perhaps the strongest beer on Earth.

Become an &MORE Rewards Member

Common Questions

What is Utopias?

Is Utopias available in every state?

Terms & Conditions

Priority Access to Samuel Adams Utopias event.

To qualify to enroll, Grand Reserve Member must have a valid email address in program membership profile and member's preferred store must be set to a store in the participating states. Sign-up is limited to one account per member. 

Access to Select Products: Unless prohibited by law and at select Participating Stores, Members will be notified when and how certain merchandise will become available for an opportunity to purchase the select products. Some quantity restrictions may apply and will be communicated on an item-specific basis. Notice of arrival or announcement of a process for access does not guarantee item availability. The frequency of these offers, value, and quantity of them can be changed at any time and will vary from Member to Member, depending on state/locality of residence, preferred store selection, and availability. Total Wine reserves the right, in its sole discretion, to cancel, terminate, modify, extend or suspend Priority Access to select products should cheating, fraud or other causes beyond its control corrupt or affect the administration, security, fairness or proper conduct of the Priority Access benefit.

Participating States: Arizona, California, Colorado, Connecticut, Delaware, Florida, Illinois, Indiana, Louisiana, Maryland, Massachusetts, Minnesota, Nebraska, Nevada, New Jersey, New Mexico, Texas, Washington, Wisconsin and Overland Park, Kansas.