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Jack Daniel's

We don’t know a whole lot about Mr. Jack Daniel’s life. He never thought to record it. He was too busy making whiskey to write his memoirs. Truth is, what we know about Mr. Jack isn’t enough to fill one of his famed square bottles. And most of what we know about Jack is what’s in those square bottles - his whiskey. We know how he made his whiskey and the one guiding principal he left us to follow in the making of it: “Every day we make it, we’ll make it the best we can.”

Our story

Jack Daniel's People


There are a lot of things that make Jack Daniel’s different. A black label. A square bottle. But probably the biggest thing that makes our whiskey unlike any other is the fact that every drop passes through ten feet of sugar maple charcoal before it sees the inside of a barrel. Once distilled to 140-proof, we send our clear, un-aged whiskey on a painstaking journey. Drop by drop, it crawls through our handcrafted charcoal at a pace dictated by gravity and nothing else.

Our process

Jack Daniel's Process

Our products

Jack Daniel’s Tennessee Whiskey

Jack Daniel’s Tennessee Whiskey

Mellowed drop by drop through 10-feet of sugar maple charcoal, then matured in handcrafted barrels of our own making. And our Tennessee Whiskey doesn’t follow a calendar. It’s only ready when our tasters say it is. We judge it by the way it looks. By its aroma. And of course, by the way it tastes. It’s how Jack Daniel himself did it over a century ago. And how we still do it today.

Jack Daniel’s Sinatra Select

Jack Daniel’s Sinatra Select

Sinatra Select pays tribute to Jack’s biggest fan: Frank Sinatra. Made with our unique “Sinatra Barrels” that have deep grooves specially carved into their staves to expose the whiskey to extra layers of toasted oak. This added exposure imparts a rich amber color, bold character, and pleasant smokiness, punctuated by an incredibly smooth vanilla finish. Much like Frank, this Tennessee Whiskey is one of a kind.

Jack Daniel’s Tennessee Fire

Jack Daniel’s Tennessee Fire

Sometimes, mixing fire and whiskey is a good thing. Our Tennessee Fire blends red-hot cinnamon liqueur with the smooth character of Jack Daniel’s Old No. 7 for a classic spirit with a fiery finish.

Jack Daniel’s Tennessee Honey

Jack Daniel’s Tennessee Honey

A blend of Jack Daniel’s Tennessee Whiskey and a unique honey liqueur of our own making, for a taste that’s one-of-a-kind and unmistakably Jack. With hints of honey and a finish that’s naturally smooth, Jack Daniel’s Tennessee Honey offers a taste of the unexpected.

Jack Daniel’s Single Barrel Select

Jack Daniel’s Single Barrel Select

Bottled at 94-proof, Single Barrel Select layers subtle notes of caramel and spice with bright fruit notes and sweet aromatics for a Tennessee Whiskey with one-of-a-kind flavor.

Gentleman Jack

Gentleman Jack

Inspired by the original gentleman distiller and our founder, Gentleman Jack undergoes a second charcoal mellowing to achieve exceptional smoothness. Its balanced flavor is perfect for celebrating life’s extraordinary occasions, plus all the moments along the way.


Our cocktails

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    Tennessee Mule
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    Jack and Ginger
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    Jack Sour

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