Effen Black Cherry Vodka

Vodka is the most-consumed spirit in the world. In 2012, according to The Economist, global vodka consumption reached 4.4 billion liters. The definitive neutral spirit, vodka is an essential ingredient to be enjoyed in any number of mixed drinks, and sippable straight in upscale, premium versions.

Just about any fermentable material can be used to make vodka. Most common bases are grains, like barley, rye and wheat, but potatoes, grapes and corn are also used. Despite the varying ingredients, the finished product is almost universally pure, clear and neutral. Vodka’s slight aromas and clean flavors are subtle, but can be distinctive.